Free online Business Model Canvas

How it works, step by step

Before entering information, decide which decision or discussion the document should support. Note the project name, the intended audience, and the version you are preparing. A specific title helps distinguish an early proposal from an approved process. If the material is confidential, replace names and amounts with generic references when your purpose is simply to show the structure to other people. This also makes a reusable training example easier to maintain.

Use the Example button to explore a fictional document. It replaces the current content after confirmation, so export a copy first if you have already made important changes. Observe how each field appears in the preview and test one small change at a time. Then select New to create your own version, or adapt the example and remove information that does not match your activity.

Write short statements and use the same vocabulary throughout the document. When two people use different names for the same activity, a diagram can appear more complicated than the actual process. Agree on terms with your team and read the result in the order another person would follow. The preview updates automatically, but checking the meaning and completeness of the information remains the author's responsibility.

1. Enter your business or project name.
2. Complete the nine blocks, using one idea per line.
3. Review the model, save, export or print.

Principles, use cases, and precautions

The Business Model Canvas organizes assumptions about a business model into nine connected blocks. Customer segments identify whom you serve; the value proposition describes the benefit offered; channels explain how that benefit reaches the audience; customer relationships describe how interaction is maintained. Revenue streams identify where money comes from. Resources, activities, and partners describe what supports delivery, while the cost structure records the main expenses required to operate the model.

Start with the customer and the problem you intend to solve. A proposition such as speed and quality is broad: explain in supporting material which delay you will reduce and how customers will recognize quality. Then check consistency between blocks. Direct support requires people, time, and resources; a promise of fast delivery may depend on partners and costs that should also appear in the model.

The example shows a digital service for small businesses, using a website and social media as channels and direct support for customer relationships. Revenue includes subscriptions and services. These entries only illustrate the fields; they do not prove demand, profitability, or suitable pricing. Replace the assumptions with observations from your context and distinguish validated information from questions requiring interviews, experiments, or financial projections.

Use one idea per line rather than filling the nine blocks with long paragraphs. The canvas makes relationships visible during planning meetings, comparison of alternatives, and experiment design. It does not replace a cash flow forecast, market research, or a detailed operational plan. Record open questions and agree on how to investigate them. The block arrangement derives from Strategyzer's model, with attribution and the CC BY-SA 3.0 license indicated on the page and in SVG and PNG exports. Keep that credit when sharing the material with others.

Completed example and reviewing the result

The table in this guide comes from the same data used by the Example button. Compare its records with the preview to understand how the inputs become a visual representation. Identifiers such as n1, p1, and t1 are internal references in the example: a connection containing one of them points to another record, rather than indicating a quantity or priority. Dates in the sample schedule are fictional and should be replaced with dates appropriate to your project.

Once you have completed the document, ask someone who did not edit it to explain what they understand. This reading often reveals ambiguous terms, missing activities, or conclusions that depend on information that has not been recorded. Check readability at the size in which the file will actually be presented. SVG preserves the vector drawing; PNG provides an image to insert into other materials. Neither format restores the editable fields, so keep the JSON file when you need to continue working.

To save a PDF, select Print / PDF and choose the appropriate destination in your browser's print dialog. Check orientation, scale, and page count before confirming. Large documents may need content adjustments to remain readable. This tool does not generate a PDF on the server and does not add a signature, formal approval, or certification to the exported document.

Saving, privacy, and limits

Saving is manual and keeps one document per tool in this browser. Clearing site data, using another profile, or changing devices can make the local version unavailable. Export JSON to a folder you choose and keep additional copies according to the importance of your work. The editor does not provide collaboration, version history, synchronization between devices, or recovery through a Quima account.

Your entries are processed in the browser and are not sent to the tool's server. Someone with access to your local profile may still be able to read saved data or exported files. Avoid unnecessary personal information, especially on shared computers. Diagrams and schedules support up to 45 records, with additional limits on text length and imported file size. Divide larger work into documents with clearly defined purposes.